Mayahuel
Mayahuel is a fictional tequila brand. Its brand draws inspiration from Ancient Aztec culture and Mexican heritage.
The Blue Agave (Maguey Azul, Agave tequilana) is essential in Mexico’s history, culture, and commerce. For over two hundred and fifty years, the national drink of Mexico has been produced in and near Tequila, Jalisco.
Mayahuel is a well-known figure in Aztec mythology and Mexican culture. She is known as the goddess of maguey, better known today as the agave plant, and the goddess of pulque.
Metal Work
Aztecs used metals like bronze, silver, and gold as decoration. Mayahuel uses those same precious metals for each of the three bottles.
The Story
Each bottle contains the history and origins of Mayahuel.
Hand Crafted with Care.
Each bottle is handcrafted and bottled in Jalisco, Mexico. For tequila to be considered tequila, it needs to be produced in one of the approved municipalities in Mexico.
The Legend
The Aztecs believed that there was a goddess in the sky when the earth began. She was called Tzintzimitl, but she was an evil goddess who devoured light. She had the world in darkness and forced the natives to make human sacrifices to give them a little light.
One day Quetzalcoatl, the “Feathered Serpent,” was tired of this treatment, and he decided to do something about it.
Quetzalcoatl believed in honor, so he ascended to the sky to fight the evil goddess Tzintzimitl. He did not find her in his search but instead found her granddaughter, Mayahuel (one of the goddesses of fertility), who the evil goddess kidnapped. Quetzalcoatl fell in love with her. Instead of killing the evil goddess, he brought Mayahuel down to earth to live with him.
When Tzintzimitl found out, she got furious and started to look for them. The couple was forced to run from one place to another to hide from her.
One day, they decided that they would become trees because there was nowhere else to hide. The two trees stood side by side so that their leaves would caress one another whenever the wind blew.
The evil goddess kept up her search and sent out her light-devouring stars, who finally found them. Tzintzimitl came down, and there was a big fight in which Mayahuel was killed. When he found out, Quetzalcoatl was angry and sad. He buried the remains of his lover, then flew to the sky and killed the evil goddess.
So the light came back to the earth, but Quetzalcoatl had lost a loved one. Every night he would go to her grave and cry.
The other gods saw this and thought they should do something for him. A plant began to grow on the burial site. The gods gave this plant minor hallucinogenic properties which would comfort the soul of Quetzalcoatl. He could drink the elixir from thathen on plant and find comfort from t.
That is how the Aztecs believed that the agave plant came to be and was given the properties found today in tequila: to comfort the soul of those who lost someone dear to their hearts.